Something Big Is Coming — From Our Family to Yours.

If you've been part of the Moshiqa family — whether for a season or for years — you already know that everything we've built has come from the same place: a genuine, almost stubborn belief that pets deserve better. Better craft. Better materials. Better care in every decision.

That belief hasn't changed. It never will. But I want to share something with you today — something I've been working on quietly, something that has been building in the background while Moshiqa continued to grow. And I wanted our community to hear it first, before the rest of the world does.

I'm launching a new brand. It's called AirKnit Pet.

AirKnit Pet is not Moshiqa. It stands on its own — built on a different foundation, for a different purpose. Where Moshiqa is about beauty and expression and the joy of dressing your pet with intention, AirKnit Pet is about movement. Performance. The daily wear that goes with you everywhere — on every walk, every run, every adventure — and has to work as hard as you do.

The heart of it is something I'm genuinely proud of: a proprietary knit construction we call AirKnit™ Technology. It's lightweight. It breathes. It moves with the body rather than against it. If you've ever put a stiff nylon harness on your dog and watched them shake it off, or spent too long trying to get your cat into something clearly not made for them — you'll understand immediately why this exists. It's what pet gear should have become, a long time ago.

The collection covers harnesses, collars, and leashes — for dogs and for cats. Because cat parents deserve gear that was actually designed for cats, not rescaled afterthoughts. That matters to us.

I can also tell you — though I can't say everything just yet — that some very big things are coming. The kind of collaborations and partnerships that will surprise you. The conversations happening right now are with names at the very top of sports and entertainment culture, with organizations that have never been part of the pet space before. We're building something that doesn't have a template, because nothing like it has existed before.

This is the next chapter. For me, and for what we can do for pets and the people who love them.

You — this community — are the first to know. And you'll be the first to get access.